What is the advertising order ratio on Amazon?
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1Person Answer
亚马逊广告一般来讲,广告订单占比过高,是指:广告订单/全部订单在40%-50%及以上,这个数据表示产品对广告的依赖程度很高,处于新品期或是滞销期。
根据不同的类目,健康的广告订单占比,应该维持在20%~40%。能够达到20%以下就表示产品较为成熟。
Professional answer
Generally speaking, a high advertising order ratio on Amazon means that the advertising order ratio/total orders is 40%-50% or above. This data indicates that the product is highly dependent on advertising and is in the new product period or unsalable period.
Depending on different categories, a healthy advertising order ratio should be maintained at 20%~40%. If it can reach below 20%, it means that the product is relatively mature.
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