Not everything can be sold after Amazon registers a trademark, and Amazon brand registration does not prevent it from being copied. However, if other sellers follow the sale, brand merchants can complain to the platform and apply for the right to delete the copy-sale to combat the copy-sale behavior, so brand merchants can prevent other sellers from copying their sales to a large extent.

If other sellers want to follow the sale, they can. Brands can only passively fight back. Amazon does not provide active protection. After all, Amazon also allows merchants to follow the sale. To completely eliminate copy-sale, you must be included in the Amazon AE program and pay a 20% commission to Amazon. In other words, a 5% handling fee needs to be added.