Amazon founder Bezos saw business opportunities in this postmodern poetry performance art. He claimed that he would launch books with a reading deadline, which would be unreadable after the expiration date.

The first generation of Kindle launched by Amazon in 2007 did not follow this setting.

Bezos hoped that Kindle would "make all those who sell paper books unemployed." Since the target was paper books, the design idea of ​​the first generation of Kindle was to make readers read traditional books like holding them.

Therefore, Yan Feng and his group of "long-term diehards of paper books and e-books" could not help laughing when they saw the real photos of the first generation of Kindle. They were disappointed with e-books and happy for paper books.

But perhaps it was because he loved books too much and understood books too well that he made the first generation of Kindle look like a thick book spine, which violated the aesthetic standard of lightness and portability in the electronic age.

“There is a paradox here: e-books in the digital age must give people the feeling of traditional books, but they cannot copy the appearance of traditional books.

Whoever grasps the true meaning of this can truly own the future of e-books.