A seller on Amazon can have multiple brands Amazon provides each seller with the function of establishing multiple brands. Through this function, a seller can create multiple brands, each brand can contain multiple products, which is convenient for sellers to manage products and promote brands. However, each brand needs to be independently audited and managed. If it violates Amazon's policies and regulations, all brands will be punished. Therefore, sellers need to carefully plan the number of their brands and ensure that each brand meets Amazon's requirements to maintain the good operation of the sales business.