JD.com - simple and happy shopping. As an e-commerce company with the strongest localization gene, JD.com is the key point of transformation. With rich experience in offline operations, it knows the pain points of consumers and resolves them one by one using the Internet model.

3C, genuine products, low prices, and fast speed are the keywords that JD.com leaves the deepest impression on consumers. And fast speed makes JD.com achieve the ultimate, especially in logistics services, it has spared no expense to build its own logistics system for the entire network, which enables JD.com to establish an insurmountable barrier when competing with other companies.

Simple and fast are the core of JD.com's service.

"Simple and fast" runs through the entire shopping experience of JD.com. Authentic products reduce the cost of user identification. Low prices improve the efficiency of user selection. Fast speed satisfies the user's psychology (both delivery and return).

The realization of these service concepts is also supported by JD.com's construction and investment in infrastructure. Needless to say, the logistics system has excellent CRM, Call Center and data analysis systems.

These systems have helped JD.com gradually play a decisive supporting role in the rapid growth of its volume, which shows that the competition in the post-e-commerce era comes from the competitiveness of operations.

But it is not difficult to predict that with the continuous increase in JD.com's volume, the continuous proliferation of business modules, and the continuous expansion of its organizational structure, whether JD.com's "simple and fast" service can still maintain its competitiveness will take time to prove.

Amazon - authentic goods, excellent foreign capital. This is the best foreign company currently in China. I won't go into the history of Amazon's founding in the United States. It is quite awesome and I personally like it. Because of its background in a capitalist country, Amazon has inherited the excellent genes of capitalist enterprises.

It is remarkable to use technology to improve efficiency and reduce costs. You will see that Amazon's technology-oriented problem-solving methods are everywhere, from personal recommendations (algorithms) at the front desk, to intelligent logistics sorting (supply chain technology) at the back desk, to the invisible cloud (cloud technology).

Strong technical and financial strength did not make Amazon blind after coming to China, because it acquired Joyo, a local company. Personally, I analyzed that this move was not to consider the increase in volume, but to enter the Chinese market with Joyo's smooth transition and steady landing.

Therefore, the core of Amazon's service comes from efficiency and technology, and it uses localization to continuously strengthen its competitiveness. Amazon did not establish a user incentive system like other platforms, and completely adhered to the value of its own products and services to win users.

However, Chinese users have different habits from American users. Americans like to solve problems by email, while Chinese like to solve them by phone. Americans can accept slow delivery, while Chinese can only accept extremely fast delivery. Americans can restrain themselves, while Chinese need others to restrain them.

A service system with technology and efficiency as the core will find that its online customer service capabilities are strong, responsive, open, and standard in delivery (Amazon's delivery capabilities are based on the relationship between cost, efficiency, and supply and demand evaluated by technology rather than blindly pursuing extreme speed).

In terms of user stickiness, Amazon is obviously very confident, but unfortunately it is not necessarily the case. Amazon China is a branch of Amazon's regional company, which means that Amazon does not have a unique business in the Chinese market.

In addition, there is no follow-up evaluation of good services. In the United States, Prime is very successful, which has become a reason for users not to choose others.