First of all, this is a blue ocean market.

From the perspective of the global market, the development of e-commerce in the Middle East market is beginning to enter the fast lane. The World Economic Outlook report released by the International Monetary Fund (IMF) in 2023 shows that the Middle East economy maintains a growth trend, with an estimated growth rate of 3.2% in 2023 and 3.5% in 2024.

For cross-border merchants and platforms, the Middle East market is dominated by countries such as the UAE, Saudi Arabia, Egypt, and Israel. Regarding the economic development level of these countries, Amazon's data shows that by 2030, the retail scale of the three countries of the UAE, Saudi Arabia and Egypt is expected to grow to US$350 billion. In addition, the high Internet and mobile phone penetration rates in the UAE and Saudi Arabia have enabled more than 70% of retail transactions in the two places to be completed online.

More importantly, there are few local manufacturers in the UAE. Ronaldo Mouchawar, Amazon's global vice president and head of the Middle East and North Africa, said that more than 50% of the country's retail purchases come from foreign sellers, which is a huge opportunity for Chinese sellers.

As a blue ocean market, it means that the business growth curve originally in the mature e-commerce market is very likely to be replicated in this market.