Amazon's capital model is a business model based on retail and cloud computing services operated on an e-commerce platform. It mainly includes three aspects:

First, Amazon achieves efficient supply chain management through its own warehousing and logistics systems, providing a wide range of product selection and fast delivery services;

Second, Amazon provides a market platform, allowing third-party sellers to sell goods on its platform, thereby expanding product categories and increasing sales;

Third, Amazon provides infrastructure services such as elastic computing, storage and databases through its cloud computing service AWS (Amazon Web Services), providing convenient IT solutions for enterprises. In general, Amazon has achieved a diversified capital model by integrating supply chains, expanding sales channels and providing cloud computing services.