The entry threshold for individual cross-border e-commerce is relatively low, but it requires a certain amount of time and energy. Here are a few suggestions:

1. Find products: Choose a field or popular product that you are familiar with, and find products that meet the requirements through platforms such as Taobao, JD.com, and Amazon.

2. Understand overseas markets: Determine the target country or region, and understand local consumption habits, market demand, regulations, and other information.

3. Choose a suitable platform: Choose a suitable cross-border e-commerce platform, such as Amazon, eBay, Wish, etc., and sell by registering a merchant account.

4. Prepare necessary documents: According to the requirements of the target country or region, prepare necessary documents, such as customs declaration forms, import licenses, tax registration certificates, etc.

5. Determine the logistics method: Determine the appropriate logistics method, such as EMS, DHL, UPS, etc., and understand the documents and fees required for international transportation.

6. Develop a marketing plan: According to the characteristics of the target market and consumer needs, develop a corresponding marketing plan, including website construction, advertising, social media marketing, etc.

7. Provide quality services: Provide customers with high-quality pre-sales, after-sales services and customer support, and respond to customers' questions and feedback in a timely manner.

In general, if individual cross-border e-commerce wants to succeed, it needs to continue to learn and practice, and pay attention to product selection, market understanding, regulatory compliance, logistics channels and service quality.