Which is higher, Amazon broad bidding or precise bidding?

Question Time：2024-10-11 07:35:02 | 2Person Answer

精准竞价更高。

由于广泛竞价是批量竞价,关键词的实际扣费相对更低,这个道理类似于你批量购买水果,数量越多,价格相对越低;

而精准竞价相当于要选择这批水果中又大又甜的那一小部分,那这一小部分的价格肯定会比批量购买的单价要高。

这也是精准的价格普遍要高于广泛的原因。

Professional answer

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Precise bidding is higher.

Since broad bidding is a batch bidding, the actual deduction of keywords is relatively lower. This principle is similar to buying fruits in bulk. The more you buy, the lower the price.

Precise bidding is equivalent to choosing a small part of the batch of fruits that are big and sweet. The price of this small part will definitely be higher than the unit price of bulk purchase.

This is also the reason why the price of precise bidding is generally higher than that of broad bidding.

The answer is that precise bidding is high, because the traffic attracted by precise bidding promotion is of relatively high quality, so it has to be high, but broad bidding is not like that. Broad bidding is more random and not targeted.

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