The company was established in 2019 and is a company specializing in cross-border e-commerce services. Its business covers cross-border e-commerce training services, operation hosting and software technology development services.

The company was founded by Alexchoo, a famous Malaysian investor. The core team focuses on e-commerce platforms such as Shopee, Amazon and domestic Taobao. It has many top-level practical experience in many categories and upstream and downstream partners in the industry, and is committed to increasing the order volume and platform competitiveness of domestic sellers.