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Methods and skills for selecting products on e-commerce platforms?

| 2Person Answer

1.

多平台选品

逻辑其实很简单,比如我主要做亚马逊的美国站,那么我可以调查其它当地主流的线上购物网站的产品销售数据。如果某一款产品在其它主流购物网站上销量很高,而亚马逊上暂时又没有同类型的产品在销售,那么我就可以在亚马逊上去做同样的产品,而且大概率会受到海外消费者的欢迎。多平台选品的难度低,成功率却比较高,完全值得大家进行尝试。

2.

短视频选品

许多短视频平台,现在几乎都有带货功能,而且经常会有一些热门产品获得大量关注和订单。对于做电商的卖家来说,完全可以在这些短视频平台上去寻找那些受海外消费者欢迎的产品,再及时上架到亚马逊等电商平台上进行销售。

注意,如果我们找到的产品已经“过气”了,或者已经有其他卖家抢先在做这些产品,那么我们就会面临很大的运营难度,所以我们在正式发货之前,一定要确认产品的生命周期是否值得布局。

3.

外贸工厂选品

直接去找外贸型的工厂,由这些外贸型的工厂给我们推荐一些在海外线下市场销量较高的产品,然后我们再到网络平台去核实,是否已经有同类型的产品在进行销售。如果没有,该产品的打造成功率就会很高。这个方法唯一的难点,是如何找到合适的工厂,因此很适合有资源的新老卖家。

Professional answer

C

电商热点观察

分析电商圈和科技圈的产品,业界资讯

1.

Multi-platform product selection

The logic is actually very simple. For example, if I mainly work on Amazon's US site, I can investigate the product sales data of other local mainstream online shopping websites. If a certain product has high sales on other mainstream shopping websites, and there are no similar products on sale on Amazon for the time being, then I can make the same product on Amazon, and it is likely to be popular with overseas consumers. The difficulty of multi-platform product selection is low, but the success rate is relatively high, which is completely worth trying.

2.

Short video product selection

Many short video platforms now almost have the function of bringing goods, and there are often some popular products that receive a lot of attention and orders. For e-commerce sellers, they can completely find products that are popular with overseas consumers on these short video platforms, and then put them on Amazon and other e-commerce platforms for sale in a timely manner.

Note that if the products we find are "outdated" or other sellers have already made these products, then we will face great operational difficulties, so before we officially ship, we must confirm whether the product life cycle is worth planning.

3.

Foreign trade factory selection

Go directly to foreign trade factories, and let these foreign trade factories recommend us some products with high sales in overseas offline markets. Then we go to the online platform to verify whether there are similar products on sale. If not, the success rate of creating this product will be very high. The only difficulty of this method is how to find a suitable factory, so it is very suitable for new and old sellers with resources.

跨境电商小不懂

专注于跨境电商行业研究

Step/Method 1

Cross-platform product selection. You can select products on platforms with strong social attributes and look for business opportunities in videos or articles with high likes. The reaction speed of such products must be fast. Once the popularity is over, it will be difficult to make them.

Step/Method 2

Choose products according to people’s interests and hobbies. The less popular the better. For example, fencing is a niche product and few people make it. The price can be raised and the profit is considerable. You can make products related to it, such as fencing shoes and fencing gloves.

Step/Method 3

First determine the niche group you want to serve, and then explore the needs of the group. For example, short people. This kind of market segmentation is not available to small sellers and is not favored by large sellers. Customer stickiness is high and the profit is considerable.

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