登录亚马逊卖家后台,直接用鼠标点击数据报告,进入结算一览页面,点击天数范围或者自定义日期范围。选择天数范围,查看交易。
结算一览:
在这里看到亚马逊账期中产生订单收入,买家退款、广告费、其他交易的总账单,一般账期以14天为一个周期,账期结束时,亚马逊会根据账期内店铺金额流动,进行收款或者转账,此页面可以查看现有账期或之前的账期。
交易一览:
在交易一览中可以筛选所有交易类型,规定时间范围,可以导出期间发生的所有交易。抗压点击总计中的金额,查看具体订单产生的账单,可以输入相应的订单编号,查询具体的交易明细。
子类目详情页面上销售量与访问量:
卖家可以打开帐户后台,在数据报告选项中找到业务报告入口,进入页面后可以看到业务报告,这些报告数据通常最多可以保留两年。对卖家来说,左侧选项框中的“子类目详情页面上销售量与访问量”,这个表格包含店铺所有子sku,对运营来说,据此进行下个阶段运营策略,安排布局是必备能力。
亚马逊的数据里,商家一定要关注自己的购物车占比数据,这个数据如果小了,就说明有人在跟卖你,还会抢走你一部分订单,越早发现越早解决,不要把时间拖长。亚马逊的运营不是一件简单的事情,是需要不断的学习的。
Log in to the Amazon seller backend, directly click on the data report with the mouse, enter the settlement overview page, and click on the day range or custom date range. Select the day range to view the transaction.
Settlement Overview:
Here you can see the total bill of order revenue, buyer refunds, advertising fees, and other transactions generated during the Amazon account period. Generally, the account period is a cycle of 14 days. At the end of the account period, Amazon will collect or transfer money based on the flow of store amounts during the account period. This page can view the current account period or the previous account period.
Transaction Overview:
In the transaction overview, you can filter all transaction types, specify the time range, and export all transactions that occurred during the period. Click the amount in the total to view the bill generated by a specific order. You can enter the corresponding order number to query the specific transaction details.
Sales and visits on the sub-category details page:
Sellers can open the account backend and find the business report entry in the data report option. After entering the page, you can see the business report. These report data can usually be retained for up to two years. For sellers, the "Sales and visits on the sub-category details page" in the left option box contains all the sub-skus of the store. For operations, it is a necessary ability to formulate the next stage of operation strategy and arrange the layout based on this.
In Amazon's data, merchants must pay attention to their own shopping cart share data. If this data is small, it means that someone is following your sales and will snatch some of your orders. The sooner you find it, the sooner you can solve it. Don't drag it out. Amazon's operation is not a simple matter and requires continuous learning.