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How to take the main picture on Amazon?

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感谢提问!

亚马逊主图的要求非常严格,我们在做的时候,要了解亚马逊主图的规定和规则。亚马逊主图是客户了解产品的重要途径,今天我们来聊聊如何拍摄出一张合格的亚马逊主图。

一、专业的相机

亚马逊主图拍摄也是属于商业摄影,商业摄影对图片的质量有着严格的要求,我们在拍摄亚马逊主图的时候一定要选择专业的相机拍摄。专业相机拍摄的照片分辨率比自己手机拍更加的清晰,作为主图必须要清晰才可以,手机的清晰度和专业相机是没办法比的。手机因为内存的限制,手机采用的感光元器件尺寸远远小于数码相机的,更不用说全画幅相机了。

二、合适的拍摄角度

拍摄角度对不管是对产品摄影还是人像摄影都是非常重要的。我们拍摄亚马逊主图照片的时候,也要找到合适的角度来拍摄,常用的拍摄角度有平拍、俯拍、斜拍等方式。比较常见的产品主图展示有产品的正面图、侧面图和背面图。

三、合理布光

光源对展示产品的立体感非常重要,我们要使用布光,来把产品在平面图片中展示出立体的效果,这就需要光影来塑造。拍摄出亚马逊主图产品的立体感有两种方式,一是可以使用侧面光和斜侧面光,投射的光线和产品表面有一定的角度,就产生了受光面和阴影以及投影,具有丰富的光影层次,可以很好的展现产品的立体感。二是可以采用两侧固定灯光,通过调整闪光灯的功率或者改变灯光和产品的距离来实现阴影的塑造,两侧的灯光产生的明暗的差距,就会有阴影产生,从而使得物体更有立体感。

亚马逊主图拍摄也是产品摄影非常重要的一部分,虽然亚马逊主图大多是白底图,摄影拍摄时要使用白色的背景纸,但是白底图也不是那么容易能拍摄的有立体感,想要拍摄出一张合格的亚马逊主 图不是一件容易的事情,但是也不是一件很困难的事情,这就要看摄影的技术了。

Professional answer

C

奇点说电商

淘宝、京东、拼多多、跨境电商、自媒体抖音快手、短视频直播教程

Thanks for the question!

The requirements for Amazon's main picture are very strict. When we do it, we must understand the regulations and rules of Amazon's main picture. Amazon's main picture is an important way for customers to understand the product. Today we will talk about how to take a qualified Amazon main picture.

1. Professional camera

Amazon's main picture shooting is also commercial photography. Commercial photography has strict requirements on the quality of pictures. When we shoot Amazon's main picture, we must choose a professional camera to shoot. The resolution of photos taken by professional cameras is clearer than that taken by your own mobile phone. As a main picture, it must be clear. The clarity of mobile phones cannot be compared with that of professional cameras. Due to the limitation of memory, the size of the photosensitive components used in mobile phones is much smaller than that of digital cameras, not to mention full-frame cameras.

2. Appropriate shooting angle

The shooting angle is very important for both product photography and portrait photography. When we take photos of Amazon's main pictures, we must also find a suitable angle to shoot. Commonly used shooting angles include flat shooting, overhead shooting, oblique shooting, etc. The more common main pictures of products show the front, side and back of the product.

Third, reasonable lighting

The light source is very important for showing the three-dimensional effect of the product. We need to use lighting to show the three-dimensional effect of the product in the flat picture, which requires light and shadow to shape. There are two ways to shoot the three-dimensional effect of the Amazon main picture product. One is to use side light and oblique side light. The projected light and the product surface have a certain angle, which produces the illuminated surface and shadow and projection. It has rich light and shadow levels and can well show the three-dimensional sense of the product. The second is to use fixed lights on both sides to achieve shadow shaping by adjusting the power of the flash or changing the distance between the light and the product. The difference in light and dark produced by the lights on both sides will produce shadows, making the object more three-dimensional.

Amazon main picture shooting is also a very important part of product photography. Although most of the Amazon main pictures are white background pictures, white background paper should be used when shooting, but white background pictures are not so easy to shoot with a three-dimensional sense. It is not an easy thing to shoot a qualified Amazon main picture, but it is not a very difficult thing. This depends on the photography technology.

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