The CPS commission model was first introduced by Amazon online bookstore in the United States in 1998. In order to promote and advertise for Amazon, other companies would give these companies a certain sales commission as a reward based on the order ratio.

These companies use various "technology plus content" methods to attract users to receive coupons and jump directly to the platform for consumption.

The development in China is not so fast. Shopping guides only officially started in 2006. Because the core logic of e-commerce transactions lies in the three cores of "search, price comparison, and screening", the shopping guide platform grasped this user pain point; it mainly directed traffic to e-commerce malls such as Dangdang.com, Amazon, Joyo.com, JD.com, and Taobao.

Due to the limitations of technology at the time, shopping guide companies could only use crawler technology to crawl small websites and personal blogs for discount information.