Sellers should optimize all content as much as possible, including pictures, titles, five-point descriptions, product descriptions, and graphic brand description content (EBC).

1. Modify the title

The product title is the first step to let potential consumers see you, but many sellers do not optimize the title, resulting in a boring title that is not attractive to consumers.

Amazon recommends that sellers create product titles with this template: brand + model + product type, but this may result in boring titles. Instead, what sellers need to do is to combine the elements recommended by Amazon with specific keywords, which will produce good results.

2. Use keywords correctly

The second thing sellers need to do is to optimize product keywords in the Amazon backend. Sellers can add hidden keywords to products in the backend Search Term to increase conversion rates.

But sellers must remember not to use the same keywords as hidden keywords in the title. Unlike Google, Amazon will punish keyword stacking. Use each keyword only once, including any variations, capitalization differences, or plural forms.