It depends on the specific circumstances.

If Amazon infringes on the intellectual property rights of others, such as trademarks, patents, copyrights, etc., when selling goods or providing services, then they may face penalties such as legal proceedings and fines.

In addition, Amazon may also receive complaints and claims from consumers and other partners, which may damage the company's reputation and have an adverse impact on its business operations.

Therefore, as a company, Amazon should respect the intellectual property rights of others and avoid infringements in order to maintain its own business reputation and market competitiveness.