Amazon's own logistics may have a certain impact on the freight forwarding industry, but it does not mean that freight forwarders have no room to survive.

The following are some coping strategies that freight forwarders can consider:

1. Provide more value-added services: Freight forwarders can provide more value-added services, such as packaging, labeling, customs declaration, customs clearance, etc. to attract customers.

2. Expand the market: Freight forwarders can expand the market and find new customer groups, such as small and medium-sized enterprises, cross-border e-commerce, etc.

3. Strengthen cooperation: Freight forwarders can strengthen cooperation with e-commerce platforms such as Amazon to jointly provide logistics solutions.

4. Improve service quality: Freight forwarders can improve service quality and increase customer satisfaction to attract more customers.

In short, Amazon's own logistics does not mean that freight forwarders have no room to survive. Freight forwarders can respond to this challenge by providing more value-added services, expanding the market, strengthening cooperation, and improving service quality.