Amazon had several important promotional activities in the first half of the year. The following are some of the main activities:

New Year's Day (January 1): Covering the United States, Canada, Europe, Singapore, Mexico and other regions, hot-selling categories include toys and games, groceries and food, beauty and health, etc.1.

Back to work season (January 9 to February 18): Covering the United States and Europe, mainly selling office supplies, pantry supplies, commercial furniture, etc.1.

Martin Luther King Day (January 15): A holiday unique to the United States, hot-selling categories include event and party supplies, holiday souvenirs, etc.1.

Super Bowl (early February): An event unique to the United States, hot-selling categories include sports categories1.

Valentine's Day (February 14): Covering the United States, Canada, Europe, hot-selling categories include electronic products, mobile phones, computers, etc.1.

Presidents’ Day (February 19): A holiday unique to the United States, hot-selling categories include activities and party supplies1.

Women’s Day (March 8): Covering the United States, Canada, and Europe, hot-selling categories include cosmetics, flowers, jewelry, etc.1.

St. Patrick’s Day (March 17): A holiday unique to the United States, hot-selling categories include clothing, activities and party supplies, etc.1.

Spring Sale (March 20 to March 25): A European-specific event, hot-selling categories include all categories1.

Easter (March 31): Covering the United States, Canada, and Europe (excluding Turkey), hot-selling categories include kitchen supplies, traditional eggs and toys, etc.1.

In addition, there are other holidays and promotions, such as Chinese New Year, Mother’s Day, Memorial Day, Children’s Day, Father’s Day, etc.1. These events usually involve promotions for a variety of products, including but not limited to toys, groceries, beauty products, home furnishings, electronic products, etc.