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What are the content and format requirements for Amazon product releases?

| 3Person Answer

在马逊上发布商品时,您需要遵守一些和格式要求,以确保您的产品信息符合亚马逊的规定并提供良好的购物体验。

以下是一些常见的亚马逊商品发布内容和格式要求:

1. 产品标题:产品标题应准确、简洁,并描述产品的关键特征。标题长度限制为200个字符。避免使用夸张、误导性或与产品无关的描述词。

2. 产品描述:产品描述应提供详细和准确的信息,包括产品功能、规格、用途等。可使用段落格式、标点符号和分条信息来提高可读性。

3. 产品图像:产品图像应清晰、高质量,并展示产品的多个角度和特点。确保图像符合亚马逊的图像规格要求,如分辨率、尺寸、背景等。

4. 产品价格:提供准确的产品价格,并确保价格显示为购买市场上的最低价格。价格信息应包括运费、折扣等。

5. 关键词:在关键词字段中填写与产品相关的关键词和短语,以帮助买家更容易找到您的产品。使用与产品相关性高的关键词,避免使用与产品无关的关键词。

6. 规格和尺寸:提供准确的产品规格和尺寸信息,包括尺寸、重量、颜色等。确保信息准确无误,以避免给买家带来不便。

7. 产品类别:选择正确的产品类别和子类别,以便买家能够在正确的位置找到您的产品。

此外,亚马逊还针对特定类别的产品有更详细的要求和规定,请在发布前查阅亚马逊的刊登指南和规定,并确保您的产品符合相关要求。

Professional answer

C

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When you release products on Amazon, you need to comply with some requirements and format requirements to ensure that your product information complies with Amazon's regulations and provides a good shopping experience.

Here are some common Amazon product release content and format requirements:

1. Product title: The product title should be accurate, concise, and describe the key features of the product. The title length is limited to 200 characters. Avoid using exaggerated, misleading, or product-irrelevant descriptors.

2. Product description: The product description should provide detailed and accurate information, including product features, specifications, uses, etc. Paragraph format, punctuation, and strip information can be used to improve readability.

3. Product image: Product images should be clear, high-quality, and show multiple angles and features of the product. Make sure the image meets Amazon's image specification requirements, such as resolution, size, background, etc.

4. Product price: Provide accurate product prices and ensure that the price is displayed as the lowest price on the purchase market. Price information should include shipping costs, discounts, etc.

5. Keywords: Fill in product-related keywords and phrases in the keyword field to help buyers find your products more easily. Use keywords that are highly relevant to the product and avoid using keywords that are irrelevant to the product.

6. Specifications and sizes: Provide accurate product specifications and size information, including size, weight, color, etc. Make sure the information is accurate to avoid inconvenience to buyers.

7. Product categories: Select the correct product categories and subcategories so that buyers can find your products in the right place.

In addition, Amazon also has more detailed requirements and regulations for products in specific categories. Please check Amazon's listing guidelines and regulations before publishing and make sure your products meet the relevant requirements.

熵谈电商

直击电商本质,探讨热门模式与话题,与大家共分享电商的那些事儿~

When uploading product descriptions on Amazon, you need to pay attention to the following formats:

Title: The title should briefly summarize the main features of the product. The title should include the product name, brand and main functions.

Keywords: Keywords are the key for sellers to optimize product search rankings on the Amazon platform. Sellers should choose keywords that describe the characteristics of the product and place them in the main body of the product description and the keyword column.

Body: The main body should describe the product characteristics in detail. Sellers should include information such as the product's size, weight, material, color, power, function, accessories, etc. In addition, sellers should also describe the product's purpose, advantages and related precautions.

Pictures: Upload clear, high-quality product pictures so that buyers can better understand the appearance and details of the product.

Price: Set the product price reasonably, considering market competition and the needs of the target audience.

Inventory: Ensure that the product is in sufficient inventory to avoid out-of-stock or out-of-stock situations.

Ratings and Reviews: Actively participate in buyer reviews, respond to reviews and provide feedback to establish a good seller image.

Detailed description: Provide detailed product description, including usage, warranty period, return and exchange policy, etc., so that buyers can have a more comprehensive understanding.

By following the above format, you can make your products stand out on the Amazon platform and attract more potential buyers.

熵谈电商

直击电商本质,探讨热门模式与话题,与大家共分享电商的那些事儿~

The release of a product requires the following work: product category confirmation, pictures, titles, prices, inventory quantity, five elements characteristics (Bullet Point), product description (Description), keywords (Search Terms).

Product category confirmation is to select the appropriate category so as not to use the wrong category to affect product ranking or even violate regulations. Before releasing the product, category confirmation is also to test whether you need to do a classification review in the category. These tasks have been tested by colleagues on each product category, proving that the selected products do not need to be reviewed, saving a potential job. At the same time, in the process of testing the classification, another task that needs to be done is to download the upload template of the corresponding category. Because the upload templates for products in different categories are different, this is also a task that needs to be prepared in advance.

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