Amazon does not have the concept of stores, it is product-oriented, so there is no such thing as store traffic.

Amazon's product traffic is divided into two types, one is natural traffic and the other is advertising traffic.

Natural traffic is in the data analysis in the performance report, which contains parent ASIN and child ASIN. You need to select the child ASIN page, and then you can see the product traffic. There are two, one is page views and the other is clicks.

Clicks refer to the number of clicks that occur within 24 hours. If it is the same IP address, no matter how many times it is clicked within 24 hours, it will only be counted once.

Page views are the number of times a customer browses a product page within 24 hours. Each visit is counted once, so the page views are greater than the clicks.

Advertising traffic is viewed on the advertising page, which includes exposure, clicks and CTR. Exposure refers to the number of times a product is displayed in front of a customer when the customer browses the page, but it does not mean that the more exposures, the higher the clicks, so you should often analyze and optimize your products to improve your CTR.

What to do if the traffic is low? One is to analyze whether your product keywords and categories are wrong, which will affect the clicks of your product. Another is the bidding advantage, but it does not mean that the higher the bid, the more clicks. Another indicator of Amazon's traffic to you is the conversion rate. The higher the conversion rate of your product, the more traffic Amazon will give you, but this conversion rate must be continuous and cannot fluctuate.