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How to check Amazon advertising bid adjustment records?

| 2Person Answer

要查看亚马逊广告竞价调整记录,您可以遵循以下步骤:

1. 登录亚马逊卖家中心:进入亚马逊卖家中心网址(https://sellercentral.amazon.com/),用您的卖家账号登录。

2. 进入广告管理页面:在卖家中心首页,找到“广告”菜单,点击“广告管理”选项。

3. 选择广告活动:在广告管理页面,您将看到所有广告活动的列表。点击您想要查看竞价调整记录的广告活动。

4. 查看广告系列:在广告活动页面,您将看到广告系列的列表。点击您想要查看竞价调整记录的广告系列。

5.查看竞价调整记录:在广告系列页面,找到“竞价”一栏。这里会显示您的竞价调整记录。您可以按照时间顺序查看竞价的变化。

6. 下载竞价报表:如果您想要查看更详细的竞价调整记录,可以点击“下载报表”按钮,下载广告竞价报表。报表中会包含竞价的变化记录。

7. 分析竞价调整原因:在查看竞价调整记录时,请注意分析竞价变化的原因。这有助于您了解市场趋势、竞争对手动态以及自身广告策略的效果。

8. 优化广告竞价策略:根据竞价调整记录和分析结果,及时调整您的广告竞价策略,以提高广告效果和投资回报率。

请注意,亚马逊广告竞价调整记录仅适用于手动广告竞价调整。对于自动广告,亚马逊会根据您的竞价目标和预算设置自动调整竞价。您可以通过上述步骤查看自动广告的竞价调整情况,并根据需要进行手动调整。

在设置广告竞价策略时,务必根据实际情况和数据分析进行调整,以达到最佳的广告效果和投资回报率。同时,持续关注广告表现和市场动态,及时优化广告竞价策略。

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To view Amazon advertising bid adjustment records, you can follow the steps below:

1. Log in to Amazon Seller Central: Go to the Amazon Seller Central website (https://sellercentral.amazon.com/) and log in with your seller account.

2. Enter the advertising management page: On the homepage of the seller center, find the "Advertising" menu and click the "Advertising Management" option.

3. Select an advertising campaign: On the advertising management page, you will see a list of all advertising campaigns. Click on the advertising campaign for which you want to view the bid adjustment record.

4. View the campaign: On the advertising campaign page, you will see a list of campaigns. Click on the campaign for which you want to view the bid adjustment record.

5. View the bid adjustment record: On the campaign page, find the "Bidding" column. Your bid adjustment record will be displayed here. You can view the changes in the bid in chronological order.

6. Download the bidding report: If you want to view a more detailed record of bid adjustments, you can click the "Download Report" button to download the ad bidding report. The report will contain a record of bid changes.

7. Analyze the reasons for bid adjustments: When viewing the bid adjustment records, please pay attention to analyzing the reasons for bid changes. This will help you understand market trends, competitor dynamics, and the effectiveness of your own advertising strategies.

8. Optimize advertising bidding strategies: According to the bid adjustment records and analysis results, adjust your advertising bidding strategies in a timely manner to improve advertising effectiveness and return on investment.

Please note that Amazon advertising bid adjustment records only apply to manual advertising bid adjustments. For automatic advertising, Amazon will automatically adjust the bid according to your bidding goals and budget settings. You can view the bid adjustments of automatic advertising through the above steps and make manual adjustments as needed.

When setting the advertising bidding strategy, be sure to make adjustments based on the actual situation and data analysis to achieve the best advertising effect and return on investment. At the same time, continue to pay attention to advertising performance and market dynamics, and optimize the advertising bidding strategy in a timely manner.

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To view Amazon Advertising bid adjustment records, you can log in to the Amazon Advertising backend, select the "Advertising Report" option, and then select the "Bid Adjustment History" option.

On this page, you can view the bid adjustment history for the past 90 days, including information such as adjustment time, ad group name, adjustment direction and percentage.

You can also use filters to customize your search to find the bid adjustment history for a specific date or ad group.

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