What is the fundamental reason for Amazon's success?
一、丰富的选择性是促使读者上网亚马逊购书的主要原因。
选择性是书籍最大的特点，亚马逊为客户设计了选择书的方式。对于客户带来的是方便，而对于亚马逊则是盈利。
亚马逊的访客寻找书籍的方法，与在图书馆找寻资料的方式是一样的。电脑的资料库中都存有书目资料，只要键入作者、书名、或是主题，即可找到所需的资料。
对于不期而遇的书籍，突然兴起的购买欲望通常是不可遏抑的，也是促使人们买书的主要原因之一。所以在亚马逊有一小群高手专门企划这种不期而遇的惊喜。他们设置了45个不同题材的目录区，然后选出最有趣、最奇特或最好笑的新书，张贴在不同的目录下。同时，亚马逊也让读者在这里抒写他们的评论，让喜爱浏览其他会员想法的人，能够凝聚为一个群体。
二、价格的因素，到亚马逊购书可以享有7折到9折不等的优惠，免邮费，免费退货。
三、网络经营使亚马逊只需维持少量的存货，不仅自己可以减少库存的费用，还可以帮出版商减少退书的存货压力。
这是亚马逊能够做传统书店做不到的事。一般书店会将卖不完的书退回给出版商，出版商不仅要负担这些退书的运销费用，还要预备存货空间。这些都是可观的成本，也一直是出版商最感头痛的问题。亚马逊就可以替他们减少这方面的损失，因为当亚马逊接到订单后，他会告知出版商直接出货。这种方式不仅使他只需维持少量的存货，更可以帮出版商减少退书的存货压力。
四、“伙伴计划”与合作伙伴达到双赢。
在电子商务占主导地位的现代经济生活中，即使无所不能的企业也不可能全凭自己的力量发展而同时又保持较高的速度，因为在线顾客要求个性化的服务。亚马逊早在1996年就开始建立这种“伙伴计划”。包括各种大大小小的网站，如，音乐网站，出版网站，大型门户网站，甚至还有竞争对手。这种战略结盟为他的网站带来更多的顾客，满足更大的市场需求，也使顾客得到最大的满意度，及占领更多的市场份额。
五.亚马逊一直都是以顾客为导向，处处为顾客考虑不断完善自己的售前售后服务。
Professional answer
1. Rich selection is the main reason that motivates readers to buy books on Amazon.
Selectivity is the biggest feature of books. Amazon has designed a way for customers to choose books. It brings convenience to customers and profits to Amazon.
The way Amazon's visitors find books is the same as the way they find information in a library. The computer's database contains bibliographic information. Just type the author, title, or subject to find the information you need.
For books that you come across unexpectedly, the sudden desire to buy is usually irresistible, and it is also one of the main reasons that motivate people to buy books. Therefore, there is a small group of experts in Amazon who specialize in planning such unexpected surprises. They set up 45 catalog areas with different themes, and then selected the most interesting, strange or funniest new books and posted them in different catalogs. At the same time, Amazon also allows readers to express their comments here, so that people who like to browse other members' ideas can gather into a group.
Second, the price factor. Buying books on Amazon can enjoy discounts ranging from 30% to 10%, free postage, and free returns.
Third, the network operation allows Amazon to maintain only a small amount of inventory, which not only reduces the cost of inventory itself, but also helps publishers reduce the inventory pressure of returned books.
This is what Amazon can do that traditional bookstores cannot do. Generally, bookstores will return unsold books to publishers. Publishers not only have to bear the transportation and marketing costs of these returned books, but also have to prepare inventory space. These are considerable costs and have always been the most headache for publishers. Amazon can help them reduce losses in this regard, because when Amazon receives an order, it will inform the publisher to ship directly. This method not only allows it to maintain a small amount of inventory, but also helps publishers reduce the inventory pressure of returned books.
Fourth, the "Partner Program" achieves a win-win situation with partners.
In the modern economic life dominated by e-commerce, even an omnipotent enterprise cannot develop by itself and maintain a high speed at the same time, because online customers require personalized services. Amazon began to establish this "partner program" as early as 1996. It includes various large and small websites, such as music websites, publishing websites, large portals, and even competitors. This strategic alliance brings more customers to his website, meets greater market demand, and also makes customers get the greatest satisfaction and occupy more market share.
V. Amazon has always been customer-oriented, always considering customers and constantly improving its pre-sales and after-sales services.
The fundamental reason for Amazon's success is: long-term persistence
An important reason for Amazon's success is the Prime membership program it created. For a long time, the number of Amazon Prime members has continued to rise. Let's analyze the impact of Prime membership in the present.
The temptation of Amazon Prime membership
Amazon can provide many conveniences for Prime members. In April last year, Jeff Bezos revealed that Amazon Prime was growing at an astonishing rate, and its total number had exceeded the 100 million mark. However, since then, no latest data has been disclosed in any Amazon documents.
Prime members can enjoy a range of services such as groceries, clothing and sideboards. With books and video games, it even innovated the form of media consumption. This undoubtedly adds wings to Amazon's already successful OTT business Prime Video.
Amazon can provide so many services under one membership system, which is itself unbearable for most companies. This not only shows the diversification of Amazon's business, but also emphasizes the success of each of its ventures. It can be said that except Amazon, there may be no company that can provide such a full range of services.
Amazon website provides users with numerous product categories, excellent customer experience and ultra-low commodity prices. The business activities of Amazon bookstore are mainly marketing activities and service activities. The core of its work is to attract customers to buy its products and establish a good corporate image.
a. Leaders are foresighted: established earlier.
b. Diversification advantage: through mergers and acquisitions, it has incorporated many suppliers into its own company to provide diversified products. Including books, mobile phones, digital products, home appliances, watches, etc.
c. Management advantage: focus on internal investment strategies and open up the "blue ocean".
d. Technological innovation: information system, such as comparison shopping service. If you go to Amazon website to shop, just press the "shoptheweb" option, you can see the price of the product on different websites and compare shopping.
e. Service innovation: strong interaction: fast processing of E-mail, processing within 30 minutes. Personalization: refreshing and changing homepage, as well as interesting statistical functions, etc.
f. Customer Loyalty: Already has high customer loyalty and brand image.
Here are six key factors why Amazon is so successful:
1. Satisfy customer needs Part of the reason why Amazon has grown from a book retailer to an "everything" retailer is that it is able to use the power of recommendations. ...
2. Incorporate data analysis into your decision-making Amazon prides itself on its commitment to innovation and testing. ...
3. Understand your customers ...
4. Build a community for your customers ...
5. Establish loyalty programs to motivate customers ...
6. Think of new ways to grow
The reason for this can be largely attributed to Bezos' data-based management and Amazon's values.
Similar Q&A
recommend How to view sales of several months on Amazon?
E-c News Continuously pushing e-commerce knowledge to you
Latest Q&A More
-
Do I need a trademark to open a franchise store on Pinduoduo to sell books?
#Pinduoduo#
-
How to withdraw from a Pinduoduo store
#Pinduoduo#
-
How to withdraw from Pinduoduo merchants
#Pinduoduo#
-
How to pay fees when closing a Pinduoduo store
#Pinduoduo#
-
How to withdraw from Pinduoduo
#Pinduoduo#
-
Which store on Pinduoduo is authentic?
#Pinduoduo#
-
Which stores on Pinduoduo can buy genuine products?
#Pinduoduo#
-
How to check the store under Pinduoduo
#Pinduoduo#
-
How to receive Pinduoduo online game products
#Pinduoduo#
-
How to sell the electronic version on Pinduoduo
#Pinduoduo#
E-c News 2025-06-21 22:41:06
- African netizens use China Africa cross-border e-commerce platform for online shopping
- how is the new seller of cross-border e-commerce doing?
- how can cross-border e-commerce Amazon sell on Amazon platform without goods?
- Amazon store opening process and cost analysis!
- Amazon plans to expand its pharmacy business on a large scale and will add same day delivery service