E-commerce briefly analyzes Pinduoduo's competitors

Pinduoduo's current competitors are mainly divided into two categories. The first category is the low-price version and group-buying business of traditional e-commerce (represented by Alibaba and JD.com); the second category is the new social e-commerce that imitates the Pinduoduo model (not necessarily the group-buying model, but the fission-based model, represented by Taojiji, not from Alibaba).

Xingwujiang E-commerce believes that at this stage, these two types of competitors are not enough to form fierce competition with Pinduoduo, at least in the short to medium term, to achieve a mutually beneficial and win-win situation for merchants and consumers. The short-term low price and low quality problems should not be considered too much. Moreover, Pinduoduo is constantly alleviating this problem. Pinduoduo's competitiveness and development speed cannot be underestimated.

Since its listing, Pinduoduo has taken many measures to combat counterfeiting and shoddy products, which have alleviated the problem to a certain extent, but this may only be a temporary solution. In terms of root-cure issues, I am very optimistic about Pinduoduo's efforts to cultivate more C2M brands. In this way, not only can we get rid of the dependence on brand merchants, but more importantly, we can get rid of the dependence on low-priced and low-quality goods faster, and gradually move towards low-priced medium-quality, medium-priced high-quality-> Increase consumer satisfaction-> Further strengthen the stickiness of the platform-> Pinduoduo will further expand to support more C2M merchants, further reduce total costs, and increase the monetization rate to achieve profits-> Achieve a continuous positive feedback loop, and achieve Pinduoduo. This is a win-win situation for merchants. Such a cycle will continue to highlight the positive characteristics of Pinduoduo.

Pinduoduo relies on community relationships and has a sufficient understanding of user portraits to be able to publish more accurately. Although Alibaba has not yet started social networks, as an empire, Alibaba's data comes from all channels and multiple sources, and it has achieved full-line connection. It can also achieve more accurate consumer portraits and achieve accurate delivery

With Alibaba's operational capabilities, it is not difficult to transform the supply chain by doing C2M. Jack Ma also proposed this idea in 15 years. Among them, the landing of Hema is a typical representative, but in e-commerce, plagiarism or imitation is a battle. Duoduo will inevitably run counter to the current Alibaba e-commerce structure and compete with it, so it is believed that Taobao's special edition and Alipay Group's business will hardly restrict Duoduo in the short term.