There are two main ways to find competitors on Amazon:

One is to search by keywords,

The other is to use Amazon's Best Seller category, product keywords, related recommendations and other functions.

Detailed description:

First, keyword search is the most direct method. On the Amazon platform, you can use a wide range of keywords to search your product category and view the product list on the search results page. These products are your potential competitors. In the search results, you can preliminarily judge which competitors are stronger based on the product's sales, reviews, prices and other information.

Secondly, using Amazon's Best Seller category, product keywords, related recommendations and other functions can also effectively find competitors. The Best Seller category page lists the best-selling products in each category. You can find your product category in these pages and find out which products are popular choices on the market. At the same time, by searching product keywords, you can find other products related to your product, and the sellers of these products are also your potential competitors. In addition, Amazon's related recommendation function will also recommend related products based on the user's browsing and purchase history, and these recommended products can also be used as a reference for your competitors.

In the process of finding competitors, you need to pay attention to the product quality, price, sales volume, evaluation and other information of competitors in order to understand their competitiveness and market position. At the same time, you can also learn from their successful experience by analyzing their sales strategies, advertising, brand building and other aspects, and provide reference and reference for your product sales.

In short, through the above two methods, you can effectively find competitors on Amazon. Understanding the situation of competitors will help you better formulate sales strategies and improve the competitiveness of your products in the market.