The features of Amazon advertising are mainly reflected in the following aspects:

1. Focus on recommendation, not advertising: Amazon has a three-month protection period for newly opened stores, which is a great support for new TVs. It does not mean that you can be recommended if you spend a lot of money. In fact, as long as your product is good, you will be given enough push and exposure.

2. Focus on products, not stores: Amazon platform pays great attention to products, which is also related to foreign shopping habits. Unlike China, old stores are advantages. On Amazon, whether you are a new store or an old store, as long as your product description is perfect and the introduction is exactly what customers need, it will be strongly recommended to buyers by the platform to increase your exposure.

3. On-site advertising: Amazon advertising types include product promotion ads (SP ads), headline search ads and product display ads. Advertisers can promote individual products on Amazon search pages and product detail pages.

4. Parameter interpretation of advertising data: Amazon advertising data can help advertisers better understand advertising effects in order to optimize advertising strategies. For example, advertisers can view data such as the click-through rate, conversion rate, and sales of ads to understand which ads are most effective.

5. Choice between automatic and manual advertising: Amazon provides two modes: automatic advertising and manual advertising. The automatic advertising mode will deliver advertisements based on the sales data of the product and the situation of competing products, while the manual advertising mode requires advertisers to manually select keywords and delivery locations.

6. Advertising bidding settings: In Amazon advertising, advertisers need to set advertising bids to determine the ranking of ads in search results. Advertising bids are affected by many factors, such as ad quality, competitor bids, and market demand.

In general, the characteristics of Amazon advertising are that it focuses on product quality and user experience, and improves advertising effectiveness and sales through data-driven advertising strategies. At the same time, Amazon Advertising also provides a variety of advertising types and delivery methods to meet the needs of different merchants.