Does it take investment to open a store online?

There are many places to open a store online, such as Tmall, Taobao, JD.com, Pinduoduo, Youzan, Weidian, Douyin Store, Toutiao Store, Mini Program Mall, and even 1688 website.

1. Investment in opening a store on a mature e-commerce platform

The investment in opening a store on large e-commerce platforms such as Tmall, JD.com, and Pinduoduo probably includes: store opening deposit, employee salary: operation, art, promotion, copywriting, customer service, warehousing, etc., store promotion expenses, purchase funds, inventory costs. With this calculation, it is difficult for ordinary small businesses to handle it, not to mention individual entrepreneurs.

For most companies and individuals, I advise not to fall into this pit. Traditional e-commerce is still strong, but it is no longer a game that ordinary people can play. Even if you are a rich local tyrant with strong funds, it is difficult to make a profit.

Second, these online stores are suitable for taking orders

Taobao, Youzan, Weidian, Mini Program Mall, etc., these investments are indeed not as high as those platforms for enterprises, but system costs, template costs, labor costs, and promotion costs are all there.

Of course, if you regard these online stores as tools to take your orders, it is a good idea. Many people promote in other channels and then make transactions in these online stores. Because these online store platforms are well known to everyone, consumers can use them with confidence.

A friend who sells tea spreads articles through channels such as Weibo Toutiao, and then guides customers to his Taobao store to make transactions. The process is also quite smooth. Therefore, the store is not the most important, the most important thing is the operator.

Third, these online stores also have great potential

If your family is engaged in raw materials, such as fabrics, industrial products, and wholesale business, you can try to open a store on B2B platforms such as Alibaba.

These platforms require a lot of investment to open a store, including deposits, certification fees, membership fees, promotion fees, and labor costs. The essential logic is the same as that of Tmall stores. It’s just that the customers they face are different.

There are countless raw material suppliers, industrial product suppliers, wholesalers, and husband-and-wife stalls in China. The competition is fierce, and the plate is big enough, so there is a lot of potential for investment. Be patient enough and learn frequently.

Fourth, there are also online stores with bonuses

You can try live broadcasts, short videos, and e-commerce platforms on self-media platforms. For example, in the small stores of Douyin and Toutiao, you can sell goods in articles, live broadcasts, and short videos, or you can promote goods on platforms such as Taobao. Of course, when everyone, young or old, regardless of gender, is using short videos, e-commerce is a natural outcome.