It depends on the situation. First you need to know how to market the product, you will never launch a product without pre-marketing so that on the launch day, my consumers are anticipating the launch and are already interested in the product. For us, launching a product is like the grand opening of a new branch. Marketing starts before the launch begins, and when you launch like this, they already know about the product through your marketing. They will buy without reviews, and these are legitimate buyers, not friends and family.

Another way to launch and get sales without reviews is to use influential traffic drivers. Because people will buy from you based on the recommendation of someone they trust very much.

Amazon and most other services will tell you that it is impossible to sell without reviews and you need to fake orders. The service provider's method of fake orders is terrible because you may lose your selling privileges forever. The person who tells you this does not have your best interest in mind. In this case, you need to get reliable friends and family to actually buy and leave your first review to guide positive feedback.