亚马逊平台的发货模式分为两种,一种是FBA精品模式,一种是FBM自发货模式。
FBA:从国内发到亚马逊仓库的过程被称为头程,一般是由国际快递和货代公司来做,头程分为空运、海运两种方式,当空运的货物到亚马逊仓库后,我们就可以上架,做最基本的listing优化和基础运营,当海运的货物到了亚马逊仓库,你空运的基本上就卖的差不多了。所以也是看产品的选择和物流发货模式。
FBM:自发货我们不需要囤货,不需要发头程,不需要缴纳亚马逊仓储费用,所以成本很低,我们可以在1688、淘宝、天猫、京东等国内电商平台上采集商品上传到亚马逊店铺上售卖。当有订单产生之后我们再去对应的平台采购一件代发,收货地址填写物流公司中转仓,由工作人员验收并二次打包贴上国际物流标签发往国外客户手上。时间是5—10天,空运。
建议先调研好自己的产品和市场,毕竟要看个人/公司的资金情况,FBA库存压资金还是严重的,对于产品滞销后的仓储费、以及后续的处理你的承受能力等因素;而且我们可以利用跨店平台帮助做跨境电商的朋友们提供一件代发的仓储物流服务,无需担心囤货风险和没有货源的问题,跨店提供优质的产品供应链,入驻跨店免去了聘请外贸仓储物流团队人工成本费、产品货源和跨境电商培训费用,减少了跨境店铺各类费用。
There are two shipping modes on the Amazon platform, one is the FBA boutique mode, and the other is the FBM self-delivery mode.
FBA: The process of shipping from China to Amazon warehouse is called the first leg, which is generally done by international express and freight forwarding companies. The first leg is divided into two modes: air freight and sea freight. When the air freight goods arrive at the Amazon warehouse, we can put them on the shelves and do the most basic listing optimization and basic operations. When the sea freight goods arrive at the Amazon warehouse, your air freight is basically sold out. So it also depends on the product selection and logistics delivery mode.
FBM: For self-delivery, we don’t need to stock up, don’t need to send the first leg, and don’t need to pay Amazon’s warehousing fees, so the cost is very low. We can collect goods on domestic e-commerce platforms such as 1688, Taobao, Tmall, and JD.com and upload them to Amazon stores for sale. When an order is generated, we will go to the corresponding platform to purchase a piece for delivery, fill in the logistics company’s transit warehouse for the delivery address, and the staff will inspect and accept it, re-pack it, and affix international logistics labels to send it to foreign customers. The time is 5-10 days, by air.
It is recommended to research your own products and markets first. After all, it depends on the financial situation of individuals/companies. FBA inventory still puts a serious pressure on funds. For the storage fees after the products are unsalable, and your ability to bear the subsequent processing, etc.; and we can use the Kuadian platform to help friends who do cross-border e-commerce to provide one-piece warehousing and logistics services, without worrying about the risk of hoarding and the problem of no supply. Kuadian provides a high-quality product supply chain. Joining Kuadian eliminates the labor costs of hiring foreign trade warehousing and logistics teams, product supply and cross-border e-commerce training costs, and reduces various costs of cross-border stores.