The answer is: if two or more advertising contents complement each other and have the same purpose of promotion, it is better to form an alliance with these advertisements. For example, if you want to do an advertisement for the catering industry, you can form an advertising alliance with an advertisement for agricultural products such as flour and rice.

1 It is more appropriate to choose different advertising alliances for different websites and advertising types. However, on the whole, some well-known advertising alliances, such as Google AdSense, Baidu Promotion, and Alibaba Mom, are better choices.

2 These advertising alliances can provide good advertising platforms and advertising strategies, and also provide advertisers and website owners with a variety of cooperation methods and advertising forms, which can better promote and publicize products or services.

3 In addition, it is also very important to choose different types of advertising alliances according to the characteristics of your own website and the audience group, such as advertising alliances for social platform traffic, or advertising alliances for e-commerce websites, etc.

There are many advertising alliances to choose from on the market, each with its own advantages and disadvantages.

The following are some of the more popular and well-reputed advertising alliances:

1. Google AdSense: Google AdSense is one of the most popular advertising alliances. It can provide high-quality advertising resources for websites and can also be customized according to the characteristics of their own websites.

2. Amazon Associates: This is an advertising alliance specifically for item sales. It can promote any product on Amazon.com on the website and obtain corresponding commissions.

3. Media.net: Media.net is an advertising alliance created by Yahoo and Bing. It mainly provides high-quality relevant advertising services for small and medium-sized websites.

4. PropellerAds: PropellerAds is a global online advertising network based on CPM, CPC and CPA, covering 195 countries and regions. It provides a variety of advertising formats and different payment models to meet different needs.

5. Infolinks: Infolinks provides various types of internal links such as text links, search keywords, tag clouds, etc., adding relevant advertisements to the content without interfering with the reader's experience. There are also many other options for generating additional income.

You need to consider which advertising alliance is more suitable for you based on your website type, content, traffic and other factors.

1. Google AdSense

Google AdSense, Google Advertising Alliance, the world's largest advertising alliance. If a website joins Google AdSense, it will become a Google content publisher. As a content publisher, it can display Google keyword ads on its website. Google pays commissions based on the number of clicks on the ads displayed on the member website. When the commissions accumulate to $100 at the end of a certain month, it can pay users commissions for ad clicks.

2. CJ

The full name is CommissionJunction. It is an old advertising alliance in the overseas market. It is very well-known and has abundant traffic. It mainly focuses on sales and registration guidance. It is a very good choice for Chinese sellers.

3. LinkShare

LinkShare is one of the top three alliance network marketing alliances in the world, and it is also a leading provider of alliance network marketing solutions. LinkShare was acquired by Rakuten, Japan's largest e-commerce company, in September 2005.

4. CB

CB stands for ClickBank. Compared with the first two, clickbank is a platform more suitable for marketing novices. It can provide more complete data and is not very complicated to operate.

5. SAS

Shareasale is the full name of SAS. It is a large-scale alliance network marketing platform. For all cross-border e-commerce sellers, a major highlight is that most of them can support Pay-Per-Sale advertising, and there are also a small number of LEAD and CPC.

6. Skimlinks

Skimlinks is an Internet company from London, UK. Its main business is to monetize online content. The company's technology should not be underestimated and has strong capabilities for user behavior data.

7. Zanox

Zanox is a world-renowned German online advertising alliance company with brilliant performance in Europe and branches in many parts of the world. Because it has entered the Chinese market not long ago, it pays more attention to reputation. In addition, Germany's good reputation has always been recognized by the world. The advertising alliance uses the Euro as its main currency unit, and the minimum payment is 25 Euros.