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Which model is better for Amazon?

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建议初学者选择FBM因为FBA,需要将商品发到亚马逊仓库,仓储费、物流费等都会加大成本,不利于初学者的毛利。

如果遇到亚马逊仓库的库存问题,也会影响销售。

而FBM则可以自行管理库存和物流,只需付出少量的平台手续费即可。

另外,在开始时选择FBM模式,也能够更好地掌握商品的市场需求、定位策略和分析产品口碑等,便于商家制定更加有效的推广和销售策略。

需要注意的是,刚开始做FBA的seller可以参考自己的情况和目标市场,权衡收益和成本,再做出选择。

Professional answer

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电商从业者,在电商事件和新闻有独特的见解,就职阿里巴巴,天下网商。

It is recommended that beginners choose FBM because FBA requires sending goods to Amazon warehouses, and storage fees, logistics fees, etc. will increase costs, which is not conducive to beginners' gross profit.

If you encounter inventory problems in Amazon warehouses, it will also affect sales.

FBM can manage inventory and logistics by itself, and only needs to pay a small platform fee.

In addition, choosing the FBM model at the beginning can also better grasp the market demand, positioning strategy and product reputation of the goods, so that merchants can formulate more effective promotion and sales strategies.

It should be noted that sellers who are just starting to do FBA can refer to their own situation and target market, weigh the benefits and costs, and then make a choice.

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