从1999年到2000年底,亚马逊股价暴跌,股价损失了90%,最低到每股15.625美元,创始人贝索斯在第二年给股东发布了这封信件,在这份致股东信件中他详细列出了2000年亚马逊的营收、毛利、消费用户增长是非常良好的(销售额达到27.6亿美元,客户超过2000万,毛利同比增长125%)。
而更为重要的是,当时亚马逊在美国客户满意度指数达到了84分,是任何服务行业中有史以来的最高得分。
From 1999 to the end of 2000, Amazon's stock price plummeted, losing 90% to $15.625 per share. Founder Bezos published this letter to shareholders the following year. In this letter to shareholders, he detailed Amazon's revenue, gross profit, and consumer user growth in 2000, which were very good (sales reached $2.76 billion, more than 20 million customers, and gross profit increased by 125% year-on-year).
More importantly, at that time, Amazon's US customer satisfaction index reached 84 points, the highest score ever in any service industry.