Amazon Advertising has no suggested bids, which means that advertisers can freely set bids for their ads without being restricted by the bidding suggestions provided by the platform. This is done to give advertisers greater autonomy and better control over advertising budgets and effects. At the same time, advertisers also need to make in-depth analysis of their products, industries, and markets to develop more targeted advertising bidding strategies to achieve better delivery results. In short, canceling the suggested bid is to allow advertisers to have more flexibility in controlling advertising delivery, but advertisers are also required to make corresponding delivery adjustments and decisions themselves.