In Amazon advertising campaigns, you may need to adjust both the budget and bids.

Adjust budget: If your campaign is not showing or cannot run out of the advertising budget, you can try to reduce the daily budget to allow the campaign to exceed the budget to increase the exposure of keywords. For example, if your campaign budget is $100 per day, but the exposure of the campaign is very low, you can try to reduce the daily budget to $50 or less to increase the exposure of the campaign. Then slowly increase the budget to allow other keywords to be exposed, which can promote clicks and conversions.

Adjust bids: If the ad is performing well but the budget has not been increased, you can try to increase the bid. For example, if your campaign has an average click-through rate of 2%, but your advertising budget has been used up, you can try to increase the bid to increase the exposure and click-through rate of the campaign. Of course, increasing the bid may also increase your advertising costs, so you need to make adjustments based on the overall performance of the campaign.

In general, it is very important to adjust the budget and bid at the same time in Amazon advertising campaigns. You need to make flexible adjustments based on the actual situation of the advertising campaign and your business goals.