You can increase bids. Because the higher the bids on Amazon manual ads, the higher the placement of the ads in the search results, and the higher the click-through rate, which in turn increases product exposure and sales. In addition to increasing bids, you can also improve the quality score of ads by optimizing ad keywords, ad copy, and product pages, thereby increasing ad display and click-through rates. In addition, regularly monitoring ad performance and making adjustments is also an effective way to increase bids. You can optimize based on ad performance to further increase ad conversion rates and ROI.