上传新产品是亚马逊卖家的必修课程,下面是详细的步骤:
第一步:登录卖家中心
亚马逊卖家需要登录卖家中心,进入卖家控制台页面。
第二步:选择添加新产品
卖家控制台页面上,选择“添加新产品”,根据不同商品属性可以选择“单个商品”、“批量商品”、“添加通过零售价刊登的商品”等等。
第三步:填写基本信息
卖家需要填写商品的基本信息,包括标题、品牌、制造商、颜色、尺寸等等。卖家需要注意,填写信息需要符合亚马逊的规范,详细了解规范内容,可以避免因为违反规则而导致的重复审核和惩罚。
第四步:填写详细描述
在填写详细描述时,卖家需要提供有用的信息,包括功能、用途、特点、结构、材质等等。
第五步:编辑图片
在上传图片时,保证照片清晰、光线充足,上传格式为JPEG、PNG等格式。注意使用白色背景拍摄照片,避免水印、品牌标识等会导致亚马逊拒绝的信息。
第六步:设置价格和库存
在填写价格和库存时,卖家应该充分考虑市场需求和竞争销售情况。出售价格如果过高,可能导致价格不竞争;出售价格过低,可能导致利润空间过低。
第七步:选择发货方式
卖家需要选择发货方式,可以选择的方式包括FBA、FBM和SFP等等,不同方式之间的费用和标准不一样。
第八步:预览和提交
在完成所有步骤后,卖家需要检查信息是否完整、准确无误。如果一切都正确无误,就可以点击“提交”按钮提交申请并上传新产品。
总结起来,上传新产品需要考虑到商品信息、图片、价格、库存、发货等各方面因素,需要仔细选择填写。一次上传成功后,卖家可以根据实际情况修改和优化商品信息。上传成功后,卖家可以定期监控销售情况并且进行优化。
Uploading new products is a compulsory course for Amazon sellers. Here are the detailed steps:
Step 1: Log in to the Seller Center
Amazon sellers need to log in to the Seller Center and enter the Seller Console page.
Step 2: Choose to add a new product
On the Seller Console page, select "Add a new product". According to different product attributes, you can choose "single product", "bulk product", "add products listed at retail price", etc.
Step 3: Fill in basic information
Sellers need to fill in the basic information of the product, including title, brand, manufacturer, color, size, etc. Sellers need to note that the information filled in needs to comply with Amazon's specifications. A detailed understanding of the specifications can avoid repeated reviews and penalties due to violations of the rules.
Step 4: Fill in a detailed description
When filling in a detailed description, sellers need to provide useful information, including functions, uses, characteristics, structure, materials, etc.
Step 5: Edit pictures
When uploading pictures, make sure the photos are clear and well-lit, and upload them in JPEG, PNG and other formats. Be careful to use a white background to take photos, and avoid watermarks, brand logos and other information that will cause Amazon to reject them.
Step 6: Set prices and inventory
When filling in prices and inventory, sellers should fully consider market demand and competitive sales. If the selling price is too high, it may lead to uncompetitive prices; if the selling price is too low, it may lead to too low profit margins.
Step 7: Select shipping method
Sellers need to select shipping methods. The options include FBA, FBM and SFP, etc. The fees and standards of different methods are different.
Step 8: Preview and submit
After completing all the steps, sellers need to check whether the information is complete and accurate. If everything is correct, you can click the "Submit" button to submit the application and upload new products.
In summary, uploading new products requires considering various factors such as product information, pictures, prices, inventory, and shipping, and needs to be carefully selected and filled in. After a successful upload, the seller can modify and optimize the product information according to the actual situation. After a successful upload, the seller can regularly monitor sales and optimize.