Here are some tips for using Amazon display ads:

1. Clearly define the target audience: Have a deep understanding of the characteristics of the people your product is suitable for, and accurately locate the target customers.

2. Carefully create advertising materials: Including attractive pictures, concise and powerful copywriting, highlighting the characteristics and advantages of the product.

3. Choose the right placement: According to the behavior habits of the target audience, select pages or locations with high traffic and high relevance for display.

4. Set a reasonable budget: According to the expected effect and affordability, reasonably allocate the advertising budget.

5. Conduct A/B testing: Test different advertising ideas, copywriting, etc. to determine the best solution.

6. Optimize keywords: Select keywords that are highly relevant to the product and have a certain search volume to improve the accuracy of the advertisement.

7. Track and analyze data: Pay close attention to the display volume, click volume, conversion rate and other data of the advertisement, and adjust the strategy in time.

8. Combine with other advertising forms: cooperate with other Amazon advertising forms such as search ads to improve the overall effect.

9. Update advertising content regularly: keep the ads fresh and attractive.

10. Use remarketing: focus on users who have visited the product page but did not purchase to increase conversion opportunities.