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How to place category ads on Amazon?

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要在亚马逊上进行类目广告投放,您需要遵循以下步骤:

1. 登录亚马逊广告平台账户:首先,您需要拥有一个亚马逊广告平台的账户。如果您还没有账户,您可以访问亚马逊广告平台的官方网站并按照指示进行注册。

2. 选择广告类型:在亚马逊广告平台上,有几种不同的广告类型可以选择,包括亚马逊广告、品牌注册、品牌内容以及类目广告。您需要选择“类目广告”作为您的广告类型。

3. 创建广告活动:在广告平台上,您需要创建一个广告活动。在创建广告活动时,您需要选择要投放的类目,指定广告预算和投放时间,设置关键字和广告创意等。

4. 设定广告目标:在创建广告活动时,您需要设定广告目标。根据您的需求,您可以选择不同的广告目标,如增加销售额、提高曝光量或提高点击率等。

5. 设定出价和预算:在广告活动中,您需要设定每次点击所愿意支付的出价以及广告的总预算。您可以根据自己的需求和业务情况来设定适当的出价和预算。

6. 优化广告活动:一旦您的广告活动开始投放,您可以随时监测和优化您的广告效果。您可以根据广告数据进行关键词的优化、调整出价和广告创意等。

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To place category ads on Amazon, you need to follow the steps below:

1. Log in to your Amazon advertising account: First, you need to have an Amazon advertising account. If you don't have an account yet, you can visit the official website of the Amazon advertising platform and follow the instructions to register.

2. Select the ad type: On the Amazon advertising platform, there are several different ad types to choose from, including Amazon advertising, brand registration, brand content, and category ads. You need to select "category ads" as your ad type.

3. Create an ad campaign: On the advertising platform, you need to create an ad campaign. When creating an ad campaign, you need to select the category you want to place, specify the ad budget and delivery time, set keywords and ad creatives, etc.

4. Set an ad goal: When creating an ad campaign, you need to set an ad goal. Depending on your needs, you can choose different ad goals, such as increasing sales, increasing exposure, or increasing click-through rate.

5. Set bids and budgets: In an advertising campaign, you need to set the bid you are willing to pay for each click and the total budget for the ad. You can set appropriate bids and budgets based on your needs and business situation.

6. Optimize advertising campaigns: Once your advertising campaign starts, you can monitor and optimize your advertising results at any time. You can optimize keywords, adjust bids and advertising creatives based on advertising data.

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