Amazon usually experiences a slow season after Christmas. This is because consumers usually buy a lot of gifts and goods during the holiday season, but they will reduce their consumption after the holidays.

People may have satisfied their shopping needs or are paying off debts from the holiday season.

Also, some consumers may wait until the promotional season after the New Year to buy goods. Therefore, Amazon may experience a drop in sales after Christmas. However, Amazon will also launch special promotions to attract consumers to continue shopping to make up for the decrease in sales caused by the slow season.