Amazon's off-season and peak season refer to two periods with significant differences in sales and order volume.

Here are their main differences:

1. Sales volume: Peak season refers to a period of high sales volume, usually during specific holiday seasons such as Christmas, Thanksgiving, etc. During this period, consumer shopping demand is strong and the order volume increases significantly. The off-season refers to a period of low sales volume, and relatively few orders will lead to a decline in sales.

2. Competition: During the peak season, due to the increase in consumer demand, the competition between sellers will also be more intense. Sellers need to adopt some strategies to increase the exposure and attractiveness of their products to attract more buyers. While in the off-season, due to the low order volume and relatively less competition, sellers may need to take some promotional measures to stimulate sales.

3. Logistics and inventory management: During the peak season, due to the surge in order volume, logistics and inventory management become more important. Sellers need to ensure timely shipment and sufficient inventory to meet consumer demand. In the off-season, due to the smaller order volume, the pressure on logistics and inventory management is relatively small.

4. Price fluctuations: In the peak season, the prices of some products may rise due to changes in supply and demand. Consumers are more willing to buy during this period, and sellers can adjust prices according to market demand to obtain higher profits. In the off-season, due to the lower sales volume, sellers may need to lower prices to promote sales.

It is important for sellers to understand the difference between the off-season and the peak season, which can help them formulate appropriate sales strategies and manage inventory. In the peak season, sellers can increase promotion efforts to increase product exposure; in the off-season, sellers can consider conducting promotional activities to clear inventory and attract buyers.