The operating model of Cainiao Logistics is to only be responsible for warehousing + trunk transportation, without building a distribution team. JD.com is undoubtedly a typical self-built warehouse and distribution company. JD.com builds its own warehouse and is responsible for distribution. It has the power to allocate logistics orders and relies on the Cainiao platform to effectively dispatch orders. The warehouse layout based on key nodes can better serve the B2C system and effectively improve service efficiency. JD.com started as a self-operated company and has its own e-commerce platform and logistics system, especially the back-end logistics service capabilities are strong, but the assets are heavy and the labor investment cost is high.