[Seize the early platform opportunities]

The first stage is the process of the system getting to know you. It will push to some traffic outlets based on the category attributes and keywords of your product details page. Through this process, the system will have a basic positioning of your product details.

As a novice, you must seize the early stage of Amazon's support period and do some promotion as soon as possible. This is the most effective time to promote and it is easiest to generate conversions and sales.

[Product selection is still the top priority]

There is a saying in the cross-border e-commerce industry that good product selection is basically half the battle. So if you want to get orders quickly, then product selection is a very important link.

When selecting products, pay attention to several factors. The first is market capacity. You can use some tools to find keyword search volume.

For example, if you choose a product, search for the largest and most accurate word for this product to see how many product details pages there are on Amazon. Use this tool to search again to see how many searches this product has every month. This search volume can be regarded as the market capacity. Then, take the number of product detail pages as the number of competitors. Divide the market capacity by the number of product detail pages to know how fierce the competition is for this product.

The second factor is the industry trend. You can use Googletrend to search to see the overall development trend of the product and whether the industry is going downhill or uphill.

Analyze this product again to see if there is enough profit margin to support the entire operation.

[Reiteration of product detail pages]

After selecting the product, you need to edit the product details. There are many factors to refer to.

[If the promotion is used well, the first order will come early]

Some big sellers rush to the big words right away, which requires a lot of resources, the cost is very high, and the team's execution ability is relatively strong.

If you are a new seller, just last week, if you choose a relatively large and competitive word, if you want to rush up and enter the first three pages, the cost will be relatively high.

If it is a small team, in the first half of the month, you don’t have to grab the big words directly. You can grab the medium and long tail words first, which are words that can quickly get orders for product details. Among the medium and long tail words, there will be some words that are relatively less competitive and more compatible with your products.

For new sellers or new products to get orders quickly, it is nothing more than getting a certain amount of exposure first. There are several points related to exposure in the optimization of product details pages

1. Product selection

Some products have their own traffic and are naturally popular, which will bring greater exposure;

2. Title

What keywords are put in the title, consumers will find you through this keyword, so the keywords in the title have the highest weight. The keywords in the search bar are also very important points for bringing traffic;

On Amazon, the price will affect your ranking.

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