As a novice in cross-border e-commerce operations, you can start from the following aspects:

First, understand the needs and trends of the target market and study the products and pricing strategies of competitors.

Second, choose a suitable cross-border e-commerce platform, such as Amazon, eBay, etc., and register an account.

Then, find reliable suppliers to ensure product quality and stable supply.

Next, establish your own brand image, including designing a professional online store and logo.

Finally, develop a marketing strategy, including advertising, social media promotion, etc., to attract target customers and increase sales. Remember, continuous learning and improvement are the keys to success.