Amazon advertising optimization ideas can be divided into the following aspects:

Keyword optimization: By analyzing competitors and user search behavior, select appropriate keywords and continuously optimize keywords, including adding negative keywords, adjusting bids, etc.

Ad creative optimization: Create attractive advertising ideas, including titles, descriptions, pictures, etc., to attract users to click on ads and increase conversion rates.

Bidding optimization: According to indicators such as advertising effect and ROI (return on investment), adjust bids to ensure that the effect of advertising is maximized.

Target audience optimization: According to the target audience of advertising, select the appropriate advertising location and time to increase advertising exposure and conversion rate.

Data analysis optimization: Through data analysis tools, monitor and analyze advertising effects, find problems in time and make adjustments to improve advertising effects and ROI.

A/B test optimization: Through A/B testing, compare different advertising ideas, keywords, bids, etc., find the best solution, and improve advertising effects and ROI.

In short, Amazon advertising optimization requires continuous experimentation and adjustment, optimizing advertising strategies based on data and user feedback to improve advertising effectiveness and ROI.