Part.1

Amazon showcase image optimization. The most important indicator to determine whether an image is getting better or worse is the click-through rate of the product. Images with a click-through rate higher than 1% are of good quality.

Part.2

Amazon title optimization. The best character length of Amazon titles should be between 80 and 120; the title weight, from left to right, the more core keywords are placed at the front;

Part.3

Amazon five-point description optimization. The five-point description is mainly a display of the product's selling points; the content to be involved includes: product material function, selling points, usage scenarios, after-sales guarantee and precautions.

Part.4

Category node selection. Generally, a product will have multiple category nodes. We need to find the category that best matches the product's current positioning. In this category, the comprehensive strength of competitors should be comparable to ours. Choosing these categories when new products are launched will help the product to smoothly pass the new product period and avoid excessive market competition, which will cause the product ranking to fail.

Part.5

Listing Search Term Optimization. The character length of ST needs to be controlled within 250 characters; the writing rules are to avoid keyword duplication, not to use competitor ASIN and brand words, to separate keywords with spaces, to appropriately add user groups, usage scenarios, application festivals and other information, to expand product exposure to increase the possibility of the product being searched.

Part.6

A+ page optimization. A good A+ page can effectively improve product conversion rate; A+ page is a supplement to product title, main picture and five-point description. Generally, the framework of A+ page is product brand story, further analysis of product selling points, product page association and other modules.

Part.7

Review and qa optimization. Review and qa belong to the listing copywriting part. Data shows that when customers enter a listing, most of their time will be spent browsing customer reviews and qa to help them make purchasing decisions. After a new product is launched, it needs to be evaluated and quickly accumulate 5 to 10 reviews, so as to effectively improve the conversion rate of the product listing.

Part.8

On-site advertising optimization, there are three main types of advertising:

1. Product promotion advertising

2. Brand promotion advertising

3. Display advertising

Product advertising mainly includes: automatic advertising, manual advertising, and product positioning advertising.

Brand advertising mainly includes: brand headline advertising and brand video advertising.

Display advertising mainly includes: advertising by category and advertising by crowd.

Part.9

Amazon search term tools and optimization channels, the core and the most critical thing to write a listing is to find the keywords that best match this listing. So how do we find these keywords?

We can check in the drop-down box of the Amazon search box. When we enter a word, many long-tail words will appear in the Amazon search box. We can collect these long-tail words that have appeared. These are the long-tail keywords that Amazon customers often search for.

Product listing optimization is a meticulous operation. If you want your listing to be outstanding enough, you need to observe and imitate excellent peer sellers. Imitation is the best teacher. By comparing the links of the best seller, you can find the gap between you and excellent competitors. You can use the following listing writing methods to optimize your listing.