How to learn e-commerce operation, what to do if you don’t know anything?
如今，市场中大大小小的电商培训数不胜数，而对于电商课程的内容也是各有千秋，下面小编以中公优就业的电商课程为例，从课程内容展开介绍。
优就业的全域电商课程一共分为六个阶段，分别为开店实战、产品运营、视觉运营、流量运营、多平台运营、移动电商。
第一阶段开店实战，主要学习选品、开通店铺、上架、PC端装修、手机端装修、大促装修、宝贝详情装修店铺营销设置、宝贝标题打造;
第二阶段产品运营，主要学习市场分析报告、产品规划表、产品卖点文案、价值提升方案、产品推广计划、买家秀、购后链路设置、数据分析报表、用户运营方案;
第三阶段视觉运营，主要学习视频脚本、视频拍摄、产品精修、4大类页面设计、VI标准体系制定;
第四阶段流量运营，主要学习直通车账户搭建、直通车推广方案、直通车优化、淘宝客推广、智钻计划、活动选品、活动企划、尾货分解清库、微淘、粉丝互动、直播达人合作;
第五阶段多平台运营，主要学习拼多多店铺搭建、产品上架、拼多多运营方案、天猫、京东、苏宁易购、亚马逊、速卖通、eBay等报表方案;
第六阶段移动电商，主要学习策划并执行直播、短视频拍摄与剪辑、公众号、H5页面、个人微店搭建、微博推广方案、社群裂变、社群活动策划。
以上就是电商运营培训都学什么的内容，你可以根据自己的实际情况选择培训班的类型。不过零基础转行想找一份比较满意的电商相关工作的人，小编还是建议报电商高级班的，因为学到的知识会更多，找工作的时候也更有优势。
Professional answer
Nowadays, there are countless large and small e-commerce trainings in the market, and the content of e-commerce courses also has its own merits. The following editor takes the e-commerce course of Zhonggong Youzhu as an example to introduce the course content.
Youzhu’s full-domain e-commerce course is divided into six stages, namely store opening practice, product operation, visual operation, traffic operation, multi-platform operation, and mobile e-commerce.
The first stage is store opening practice, mainly learning product selection, store opening, shelf, PC decoration, mobile phone decoration, big promotion decoration, baby details decoration store marketing settings, and baby title creation;
The second stage is product operation, mainly learning market analysis reports, product planning tables, product selling point copywriting, value enhancement plans, product promotion plans, buyer shows, post-purchase link settings, data analysis reports, and user operation plans;
The third stage is visual operation, mainly learning video scripts, video shooting, product refinement, 4 major page designs, and VI standard system formulation;
The fourth stage is traffic operation. The fifth stage is multi-platform operation, mainly learning the establishment of Pinduoduo store, product listing, Pinduoduo operation plan, Tmall, JD.com, Suning.com, Amazon, AliExpress, eBay and other reporting plans; the sixth stage is mobile e-commerce, mainly learning to plan and execute live broadcast, short video shooting and editing, public account, H5 page, personal micro store establishment, Weibo promotion plan, community fission, community activity planning. The above is what you learn in e-commerce operation training. You can choose the type of training class according to your actual situation. However, for those who want to find a more satisfactory e-commerce related job after switching careers with zero foundation, the editor still recommends to apply for the advanced e-commerce class, because you will learn more knowledge and have more advantages when looking for a job.
There are many rules on Taobao. If you don't understand them at all, it is recommended to read more about the relevant rules of the game and listen to some e-commerce courses for inspiration and understanding. It is best to find a team to lead you
At present, Taobao is the best and largest e-commerce in China. Learning e-commerce operations starts from Taobao and learning on Taobao. Taobao provides a community forum for sellers to communicate and learn, which is Taobao University. There are various basic and advanced video tutorials, as well as e-commerce marketing skills, selling skills, and Taobao store operation skills shared by various sellers. Of course, you can also practice by yourself during learning. You can try to open your own Taobao store and practice while learning. In the early stage, you don't necessarily need to sell things when you register a Taobao store. You just need to familiarize yourself with the entire e-commerce operation process. As long as you practice by yourself, you will have a deeper understanding. When you really learn thoroughly and feel that you can do it, you can start to slowly try to operate some things and combine what you have learned with actual operations. Then you can also communicate and share your experience and skills with others. You can make more friends and learn more.
I think you should first understand the logical thinking of e-commerce, understand the core elements of e-commerce operations, and then be familiar with the gameplay of e-commerce. I think that's enough.
For example, you need to understand the core elements of SEO search engine optimization, keyword matching mechanism, product ranking mechanism, weight precipitation, etc.
For the gameplay, you need to understand collection, fission, and anti-fission. You can see the picture below for details.
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