亚马逊(Amazon)作为世界顶级的电商企业,其品牌名称具有深意。
亚马逊这个名字来源于南美洲的亚马逊河,它不仅是世界上含水量最多的河流,也是世界上最长的河流。亚马逊河水源广阔,蕴含无限可能,这与亚马逊公司提供广泛商品、服务的理念不谋而合。
亚马逊这个名字还含有挑战强大对手的意味。在希腊神话中,亚马逊女战士是一个只有女性的部族,勇武顽强,主动挑战强横的入侵者。亚马逊公司创立之初就是与各方强敌抗衡,逐渐成长为电商巨头。
所以,亚马逊这一品牌名称,体现了该公司提供丰富选择、拥抱开放、勇于进取的企业气质,是其核心理念的集中体现。这一独特凝聚力的品牌,推动了亚马逊在电商领域的领先地位。
As the world's top e-commerce company, Amazon's brand name has profound meaning.
The name Amazon comes from the Amazon River in South America, which is not only the river with the most water in the world, but also the longest river in the world. The Amazon River has a vast source of water and contains infinite possibilities, which coincides with Amazon's concept of providing a wide range of goods and services.
The name Amazon also implies challenging powerful opponents. In Greek mythology, the Amazon warriors are a tribe of only women, brave and tenacious, and actively challenge powerful invaders. When Amazon was first founded, it was to compete with powerful enemies from all sides and gradually grew into an e-commerce giant.
Therefore, the brand name Amazon reflects the company's corporate temperament of providing rich choices, embracing openness, and being enterprising, and is a concentrated embodiment of its core concept. This unique cohesive brand has promoted Amazon's leading position in the e-commerce field.
I hope the company can be like the Amazon River, with endless life and everlasting foundation.