The main business positioning is online retail business, and its core business is the sale of various consumer goods. In addition, Amazon also provides diversified services such as e-books, cloud computing, video and music streaming, artificial intelligence, etc. Amazon's mission is to become "the most customer-oriented company on the planet", and through innovation and continuous optimization of its own products and services, it is committed to meeting consumer needs and improving customer satisfaction. Amazon continuously optimizes the experience of buyers and sellers in e-commerce with efficient, reliable, scalable and low-cost operations, creating the highest quality shopping experience for customers. It is also one of the world's largest cloud computing service providers, and its cloud computing business AWS (Amazon Web Services) has also been widely recognized and applied.