There are three types of Amazon operating models, wholesale stocking model, independent station model and no source model.

The first wholesale stocking model

This is what we all call the FBM model. Usually our goods are transferred to Amazon's overseas warehouse. If the customer orders, it will be sent directly from the warehouse, so that the logistics time will be shortened and the user experience will be more. Then, in this way, the advantages of the FBA logistics model are obvious.

The second independent station model

An independent site is a website with an independent domain name and a secondary domain name. In fact, on the Amazon platform, the store has natural traffic. Some people think that everyone is doing a store, and they set up a separate station. The sales speed is relatively fast, the return period is fast, and the profit is greater.

The third passive model

This is the FBM model that many novice sellers have been envious of, and it is also the model we have been doing. Not only does it have no supply pressure, but the capital pressure will also be smaller, and there is no need for promotion. It is a dropshipping, with strong controllability, and has low professional requirements. Even if you don't know English, you can fully operate it.

As a world-renowned e-commerce platform, Amazon's operating model mainly includes the following aspects:

1. Self-operated sales: Amazon sells all kinds of goods directly to consumers through its own inventory. In this model, Amazon is responsible for product procurement, warehousing, logistics and after-sales.

2. Third-party seller market: Amazon has opened a third-party seller market, on which third-party sellers can sell their own products through the technology and services provided by Amazon. Amazon charges a certain commission or fee as platform usage fee.

3. Amazon's own brand: In addition to selling products of other brands, Amazon has also launched its own brands, such as Amazon Basics and Amazon Essentials. These own-brand products are designed, produced and sold by Amazon itself.

4. Subscription service: Amazon provides a membership system, such as Prime membership, members enjoy many privileges, such as free and fast delivery, watching film and television content, borrowing e-books, etc. Such subscription services help increase user stickiness and loyalty.

5. Advertising service: Amazon provides advertising services, allowing sellers to place advertisements on its platform to increase product exposure and sales.

6. Fulfillment by Amazon (FBA): Amazon provides logistics services to sellers. Sellers can store their products in Amazon’s warehouses, and Amazon will be responsible for packaging, shipping, and after-sales service.

These are Amazon’s main operating models. Through different methods, Amazon provides consumers with a wide range of product choices and provides sellers with a wealth of sales channels and value-added services.