Marketing model!

(1) Consumer-centric values. Amazon focuses on consumers and has a consumer-oriented philosophy. When consumers choose books, the system will display a lot of information about products, making it easy for consumers to compare products. For consumers with unclear goals, the store provides free book previews to enable customers to understand the products more comprehensively, improve shopping experience and customer satisfaction.

(2) Cost-reducing business philosophy. Amazon is an Internet e-commerce company that connects the virtual Internet economy with consumers. Compared with physical stores at the time, early online electrical appliances had no rental costs and store maintenance costs, no time and space restrictions, longer transaction times, and broke down barriers to transaction scope, reducing transaction costs and improving transaction efficiency.