When setting prices, sellers often consider multiple factors such as production costs, profits, and their own product quality before setting prices. For Amazon sellers, the following pricing formula can be used as a reference when setting prices:

Product selling price = product cost + platform commission + expected profit + others

FBA product selling price = product cost + platform commission + FBA first-mile fee + FBA fee + expected profit + others

*Amazon's sales commission for most categories of products is 15%.

*In other aspects, sellers will include promotion costs, tax costs, and labor costs.

Before pricing a product, the seller first determines the positioning of the product, whether it is suitable for the sales route or the high-profit route. Different routes require different pricing strategies. However, one thing to remember is that pricing cannot cause buyers to be disgusted.